Mash Up
Dictionary meaning: the act combining two entirely different elements to create something new
MashUp, is the spirit of the generation, and that’s what we aim to channelize in our products.
A fashion-forward brand with unique approach towards dressing, MashUp introduced its first collection in the summer of 2013, with designer and clubwear shirts for boys from 4 to 16 years.
The idea behind the brand was to make up for the lack of options for growing boys, apart from the basic casual and formal shirts.
At present, MashUp carries an assortment of designer, funky casual and premium clubwear shirts to match the lifestyle of urban kids.
With a keen eye on fashion trends, we attempt to blend the western and Indian sensibilities and create unique styles that give confidence to these grownups – to experiment and reflect their individual style.
The designs are modern, and inspired from everything cool, quirky and hip at the moment. From International ramps to Indian streets, the inspiration behind MashUp is diverse.
This new-age brand has grown organically, and expanded its retail in 800+ stores in India in mere 3 years, besides becoming a front-runner in the online retail game as well.
MashUp aspires to go a long way and offer complete dressing options for young boys and men in future.
